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Bootlegger is a trusted, Canadian destination that was founded over 50 years ago in Vancouver, British Columbia. Bootlegger’s mission from early on was to be the place for jeans in Canada where you will find the perfect fit, quality, and value. With 71 stores from coast to coast, an e-commerce business, and millions of jeans later, we continue our devotion to denim innovation in design, fabric, and washes, and to providing everything that goes with jeans.

Bootlegger home office denim day
Bootlegger stores barbie tshirts


With a passionate commitment to genuine connections, Bootlegger strives to create great products generative excitement and loyal raving fans. Our core purpose is to make people feel great.

“It was my first job and I enjoyed working there. Inclusive and supportive environment. Getting a great discount on quality jeans was an awesome aspect of working there.”

Sales Associate, St. Vital, MB

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