Image with no name

We Make People Feel Great

By providing perfect fit, quality and value jeans and fashion

With 71 stores from coast to coast, an ecommerce business, and millions of jeans later, we continue our devotion to denim innovation in design, fabric and washes and to providing everything that goes with jeans.

The Bootlegger Story The Bootlegger Story

Bootlegger is a trusted, Canadian destination that was founded over 50 years ago in Vancouver, British Columbia. Bootlegger’s mission from early on was to be the place for jeans in Canada where you will find the perfect fit, quality and value.

With a passionate commitment to genuine connections Bootlegger strives to create great products generating excitement and loyal raving fans.

Bootlegger Story - Men's and Women's Denim
Bootlegger Story - Men's and Women's Denim
Land Acknowledgement- Treaty 1 territory

Indigenous Communities

Land Acknowledgement

The Bootlegger warehouse, service office and e-commerce store operate on Treaty 1 territory, home of the Cree, Ojibway/Chippewa and Metis Nations.

Our Core Values

Our Core Values - Trust


We have integrity.

Our Core Values - Teamwork


Teamwork makes the dream work.

Our Core Values - Passion


We love what we do and do what we love.

Our Core Values - Enterpreneurship


Own it!

Our Core Values - Growth


Progress is the heartbeat of growth!

Bootlegger X Pride

We are proud supporters of the 2SLGBTQIA+ communities.

June is Pride month, an annual celebration of the many contributions made by the 2SLGBTQIA+ community to history, society, and cultures worldwide. In June, 2SLGBTQIA+ communities come together and celebrate the freedom to be themselves.

The Bootlegger teams recognize Pride Month yearly by offering employee education and training on a specific topic related to 2SLGBTQIA+ issues. This year for Pride Month, Bootlegger Store and Home Office teams are focusing on expanding our knowledge around allyship and how we can continue to support the 2SLGBTQIA+ community. The goal of this training is to help our team members communicate accurately and respectfully both with one another and our community members beyond the month of June.

What Our Customers Are Saying!


“I can’t believe how long it took me to find this brand!”


“Cannot live without”

Added To Your Bag