our story
The place for jeans

Bootlegger is a trusted, Canadian destination that was founded over 45 years ago in Vancouver, British Columbia.  Bootlegger’s mission from early on was to be the place for jeans in Canada where you will find the perfect fit, quality and value.  With 86 stores from coast to coast, an ecommerce business, and millions of jeans later, it continues its devotion to denim innovation in design, fabric and washes and to providing everything that goes with jeans. 

With a passionate commitment to genuine connections Bootlegger strives to create great products generating excitement and loyal raving fans.

Our Core Values
TRUST
We believe in respect, honesty, listening
and honouring differing opinions.
TEAMWORK
Through open communication we encourage the
talents of our team members in achieving goals.
PASSION
We are passionate about creating
great products and experiences.
ENTREPRENEURSHIP
We lead and challenge the status quo, initiating new
and improved ways to build the business, and
connect with communities.
GROWTH
We invest in continuous learning and development
of self, our people and our business.