We Make People Feel Great


By providing perfect fit, quality and value jeans and fashion

With 71 stores from coast to coast, an ecommerce business, and millions of jeans later, we continue our devotion to denim innovation in design, fabric and washes and to providing everything that goes with jeans.

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Women Happy wearing Bootlegger Denim

Bootlegger's Story

Bootlegger is a trusted, Canadian destination that was founded over 50 years ago in Vancouver, British Columbia. Bootlegger’s mission from early on was to be the place for jeans in Canada where you will find the perfect fit, quality and value.

With a passionate commitment to genuine connections Bootlegger strives to create great products generating excitement and loyal raving fans.

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Our Core Values

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We have integrity.

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Teamwork makes the dream work.

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We love what we do and do what we love.

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Own it!

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Progress is the heartbeat of growth!

Bootlegger X Pride - mobile
We are proud supporters of the 2SLGBTQIA+ communities.

We aspire to create spaces that are inclusive to all. Where everyone feels welcomes & diversity is celebrated.


What our customers are saying!

5 stars

“I can’t believe how long it took me to find this brand!”

5 stars

“Cannot live without”

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