our story

Bootlegger is a trusted, Canadian destination that was founded over 45 years ago in Vancouver, British Columbia.  Bootlegger’s mission from early on was to be the place for jeans in Canada where you will find the perfect fit, quality and value.  With 83 stores from coast to coast, an ecommerce business, and millions of jeans later, it continues its devotion to denim innovation in design, fabric and washes and to providing everything that goes with jeans. 

With a passionate commitment to genuine connections Bootlegger strives to create great products generating excitement and loyal raving fans.
Our core purpose is to make people feel great!

Our Core Values
TRUST
We have integrity.
TEAMWORK
Teamwork makes the dream work.
PASSION
We love what we do & do what we love.
ENTREPRENEURSHIP
Own it!
GROWTH
Progress is the heartbeat of growth!